Details
During October and November of 2022 PIKOBARA agency was supporting PURINA® layer promo campaign on digital platforms.
The brief
As promo channels, the agency used Facebook and Google ads. Both channels provide a whole variety of targeting options, including strict geography regulations and ability to precisely target people who are likely to be interested in livestock. By the end of two months the agency brought more than 9 000 people to a promo website and reached more than 400 000 potential customers.
The approach
As promo channels, the agency used Facebook and Google ads. Both channels provide a whole variety of targeting options, including strict geography regulations and ability to precisely target people who are likely to be interested in livestock. By the end of two months the agency brought more than 9 000 people to a promo website and reached more than 400 000 potential customers.
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