Pikobara

01/04

Creative
Marketing
Agency

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Creative Marketing Agency Creative Marketing Agency

We believe
everything
is possible.

02/04

We believe
everything
is possible.

Especially today, when we have such a huge amount of data, innovations, strategies, creativity, expression, information technology. Combining these capabilities into a single integrated solution and using a user-oriented approach, we create a unique brand experience.

Pikobara is creative marketing agency passionate about brand development, research, creative marketing campaigns, digital strategy, SMM/Influence marketing, video/design production and events.

Success is not an accident.
03/04

Creative

services

Pikobara creates wow-solutions for your business development based on a user-centric point of view. We design and implement creative brand advertising campaigns in all media channels. We develop a strategy, a creative concept, and effective ways to implement it.

PROJECTS
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Marketing

services

We use a user-oriented approach, audience insights and digital platforms to create integrated Communication strategy and Digital strategy. We help to grow and manage community presence across Facebook, YouTube, Instagram, and other social platforms; building brand through relationships with bloggers and other influential people. We provide services for the creation of Creative strategy, Communication strategy, Digital strategy, Influencer strategy, SMM strategy, Media strategy.

We use a user-oriented approach, audience insights and digital platforms to create integrated Social Media campaigns. Pikobara helps brands to expand their presence in social media and the media environment, by increasing brand appeal, increasing quantity and quality of leads and the loyalty of existing ones. We use audience insights and IT-platforms to manage brands' social ecosystems. We help to grow and to manage community presence across all social platforms. Pikobara helps brands to build relationships with bloggers and other influential individuals, as well as to create co-campaigns with other brands which correspond to brand positioning to enhance the impact and customer benefit.

Whether you are hosting a huge forum with lots of speakers, a private party for partners or customers, a team building event or an executive-level-travel, Pikobara will take care of all the organizational details from the creating a creative concept, through the perfect planning and to final realization. Our main strategy includes personalized approach for each customer, use of unique locations, IT from smart chatbot and VR to big digital performances.

Video and visuals are what consumers want to see. Pikobara cooperates with talented video content producers in Europe, Asia, and the USA and helps brands to create unique digital and video-experience for many different purposes: to increase brand awareness, encourage brand engagement, inspire lead generation, and more. Our capabilities include creativity, production, and post-production.

PROJECTS
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Research

services

We help with market research in e-commerce, retail, fintech, hightech, etc. in the regions of Europe, Asia, Africa, Middle East, USA, UK. Reports give an insight into the segmentation of industries, the growth of each segment and market shares, as well as a study list of startups. The reports include indicators - market volume, turnover, growth rate, number of market players, company size (by sales, by number of employees), and number of people employed in the industry. Research help with product development strategy, pricing and go-to-market strategies, opportunities, forecasts, sales and marketing strategies.

Pikobara helps to analyze in detail the market of the media industry. Specifically, reports on the broadcast, cable, satellite, HDTV, digital TV, electronic publications and print markets. Research reports include search relevant media, analysis of lists and ratings of media interested in stories on a given topic from the client. Search for publications on a given topic by keywords (reviews, expert articles, reports), media traffic, compiling a list of online platforms operating in the countries of interest and placing the necessary material.

In 9 out of 10 online orders a decision is made based on feedback. Pikobara helps apply Online Reputation Management (ORM) to manage brand reputation online by responding to negative messages or initiating positive ones to influence the opinions of potential consumers on specialized sites, as well as on social networks, bloggers and video content. Reputation management can be performed both on behalf of a brand and on behalf of "influencers", whose accounts do not differ from the accounts of ordinary users, and can also combine these two directions. We also help to create Playbooks, which are the most detailed guides on how to work in digital, which may serve as a manual or a direct guide to action for all employees of a company. Playbooks can be used by both newcomers and employees who are in related divisions of the company and who need to get acquainted with the processes promptly.

Pikobara helps build a dialogue with the consumer that allows you to get feedback about the product from the audience for which it is intended. Opportunities, barriers and non-obvious conclusions are the main results of the research.

We help brands stay abreast of current trends and news. Trendwatching is based on the analysis of the market and the competitive environment, thanks to which the brand receives the most relevant information about the market, quickly learns about innovations in social networks to introduce new formats, allows to be aware of what the competitive environment does - what formats it uses, with which bloggers works, in what social networks is present, track market trends and understand audience expectations.

Pikobara helps you research your brand and competitors' social media audiences. Get a better idea of who they are - the brand's content consumer. And also to better understand the interests and motives of the audience of competitor brands in order to attract them to your territory. The report contains data on what online stores the brand and competitor audiences use, what audiobooks they listen to and what online games they play, what they consume (products, drinks, brands), what stores they visit, what countries they travel to, what Influencers they subscribe to.

Pikobara helps brands understand what audiences really want. Brand lift research goes beyond traditional metrics, such as impressions and views, to help measure a campaign's impact on consumer perception and behavior. Research can find out how likely a consumer is to purchase a brand product, what perception a consumer has about a brand after viewing a product ad, or what brand comes to mind when a consumer thinks of a given product style. Digital & Brand lift research and interactive advertising are valuable tactics to inform your digital strategy. By learning what the brand or product audience is saying, you can better align your media plan with the brand's message. This research will be an important part of competing in today's media environment.

PROJECTS
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04/04

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Margaretenstraße 70, 1050 Vienna, Austria

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