CLIENT: Bravolli

Polenta "feeds" your news feed for Bravolli

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Bravolli
Bravolli

Details

PIKOBARA held a complex advertising campaign for brand Bravolli aimed at introducing a new product to a wide target audience in different digital channels and make them love the novelty.

Bravolli
Bravolli

Bravolli

Bravolli

Bravolli

Bravolli

Bravolli

The brief

For the project “Polenta "feeds" your news feed” we had to increase awareness and recognition of a new and unusual product for traditional daily cooking among the relevant audience, stimulate the purchase to try a product by developing interactive and inspiring content.

10 mil.+
reach

The approach

We decided to make this Italian cereal popular by talking about how to choose and cook it: recipes, news, reviews on different sites. Our work also included analytical audience survey, creative strategy development, launch of the ad campaign using a set of tools such as a special project on the cooking website, media advertising, working with food influencers and creating an educational content with recipes ready to use in everyday cooking.

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