Details
In 2021, ARARAT brandy has chosen a communication platform of cozy but high energy home parties for the closest, where one can find everything from dancing and fun to humor and heartfull conversations. The platform was named ARARAT Kvartirniki. Hospitality in a new form.
The agency was responsible for the platform's digital adaptation strategy and created a series of figital events, which, on the one hand, became real emotional moments for heroes, and on the other hand, got more than 4,100,000 of organic digital reach.
The brief
Create new ARARAT platform, based on social gathering theme – to show, that ARARAT is the heartful generous brand, which unites people’s hearts and unlocks human heartfull connections.
The approach
Agency used several digital platforms to install Kvartirnik ARARAT in different ways: theme parties with influencers and their celebrities friends on Instagram, special edition on popular Youtube channels, contests in Telegram, integration to CRM and chat-bot. All channels made a full running digital ecosystem to make the brand and key-ides leading in the information field. The native integration of ARARATt has created an emotional connection with warm and sincere moments spent with friends and created for key influencers a real and long-lasting attachment to the brand.
LET’S DO
SOMETHING
COOL TOGETHER
CONTACTS
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