Change the rules with Kirill Serebrennikov
Details
PIKOBARA with participation of famous filmmaker Kirill Serebrennikov created an idea, script and also directed 5 full-length interviews with the restaurateur Ilya Tutenkov, the artist Aidan Salakhova, the actress Ekaterina Varnava, producer Murad Osmann and art curator Teresa Mavika.
The brief
Scale up new CEP awareness and brand knowledge through long-term partnerships on contemporary art territory. To proceed with opening The Glenlivet to a wide audience as the original & modern brand, which changes the rules and sets new standards, builds credibility among established innovators.
The approach
The Glenlivet demolished established rules around single malt whiskey. And broke the stereotypes, complicated the path to new and breakthrough experience. Famous filmmaker Kirill Serebrennikov became the brand ambassador and key hero of the project. Within a year The Glenlivet and he talked to personalities, who are used to changing the rules. Art curator Teresa Mavika, artist Aidan Salakhova, actress and dancer Katya Varnava, restaurateur Ilya Tyutenkov and producer Murad Osmann – key personalities of the project. They are from completely different spheres of life, but they have one thing in common – they create their own new rules, create their own new laws, according to which human society develops.
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CONTACTS
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