ARARAT RE-LAUNCH digital & visual strategy
Details
ARARAT brandies are known in more than 50 countries around the world. For 2 years we have been a permanent partner of the brand in the development of visual content for digital channels in all countries where the brand is presented such as social networks, special online marketing projects and communication with influencers and celebrities. The brand entrusts us with the full cycle of content development, from photoshoots and post-production to management accounts, publishing and worldwide promotion.
The brief
For the global relaunch, the brand needed a development and implementation of a new visual and content strategy for using it across all digital channels as well as increasing reach for global accounts in Facebook and Instagram to make more people aware of re-launch ARARAT campaing.
8 months
The approach
To introduce users to the updated product range, we have developed a concept, the main idea of which was to show changes in the shape of the product and highlight its new design, while remaining true to ARARAT long-term traditions and values.
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CONTACTS
Margaretenstraße 70, 1050 Vienna, Austria
