Details
ARARAT brandy is a global premium brand, recognized in over 50 countries.
The brief
For the past three years, the agency has been a SMM partner, facilitating brand communication through global ARARAT accounts. Our goal is to create engaging content for global accounts and local markets where the brand is present on social media.
The approach
To achieve this, the agency aims to inform the loyal audience about the brand, attract a younger demographic with innovative products and interactive content, while also catering to the core audience interested in the brand's history and rich heritage. Each year, the agency develops a new visual-content strategy, analyzing current brand objectives, trends, and drawing inspiration from the latest SMM practices to shape the brand's vision.
In communication, the team focuses on interactive engagement, using CTA posts, polls, and surveys in Stories. Through subscribers interaction, increased engagement, turning viewers into active participants and encouraging them to share content and mention the brand on their pages.
The results over the last 2 years (2022/2023 )- significant growth in ARARAT's global accounts, increased subscribers, enhanced audience engagement, and strengthened organic reach on Instagram and Facebook.
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