We help brands stay abreast of current trends and news. Trendwatching is based on the analysis of the market and the competitive environment, thanks to which the brand receives the most relevant information about the market, quickly learns about innovations in social networks to introduce new formats, allows to be aware of what the competitive environment does – what formats it uses, with which bloggers works, in what social networks is present, track market trends and understand audience expectations.

Pikobara also helps to create Playbooks, which are the most detailed guides on how to work in digital, which may serve as a manual or a direct guide to action for all employees of a company. Playbooks can be used by both newcomers and employees who are in related divisions of the company and who need to get acquainted with the processes promptly.

Pikobara helps to analyse in detail the market of the media industry. Specifically, reports on the broadcast, cable, satellite, HDTV, digital TV, yellow pages, electronic publications and print markets. Research reports include search relevant media, analysis of lists and ratings of media interested in stories on a given topic from the client. Search for publications on a given topic by keywords (reviews, expert articles, reports), media traffic, compiling a list of online platforms operating in the countries of interest and placing the necessary material.

In 9 out of 10 online orders a decision is made based on feedback. Pikobara helps apply Online Reputation Management (ORM) to manage brand reputation online by responding to negative messages or initiating positive ones to influence the opinions of potential consumers on specialized sites, as well as on social networks, bloggers and video content.