Creative concept and brand promotion strategy
for the Lightsaver brand
The introduction of the brand
on the European market.
“Smart”, practical and stylish reflective clothing that increases the safety of a person or his pet in an urban environment. The LightSaver brand is created for active residents of cities and suburbs, the brand’s clothing is made of 100% reflective fabric with the highest reflectance of light, complemented by a windproof and moisture resistant effect. The Pikobara team helped the brand to enter the European market, developed a new positioning, digital strategy and promotion in social media.
Anyone who reads Old and Middle English literary texts will be familiar with the mid-brown volumes of the EETS, with the symbol of Alfred's jewel embossed on the front cover. Most of the works attributed to King Alfred or to Aelfric, along with some of those by bishop Wulfstan and much anonymous prose and verse from the pre-Conquest period, are to be found within the Society's three series; all of the surviving medieval drama, most of the Middle English romances, much religious and secular prose and verse including the English works of John Gower.
Anyone who reads Old and Middle English literary texts will be familiar with the mid-brown volumes of the EETS, with the symbol of Alfred's jewel embossed on the front cover. Most of the works attributed to King Alfred or to Aelfric, along with some of those by bishop Wulfstan and much anonymous prose and verse from the pre-Conquest period, are to be found within the Society's three series; all of the surviving medieval drama, most of the Middle English romances, much religious and secular prose and verse including the English works of John Gower.
Anyone who reads Old and Middle English literary texts will be familiar with the mid-brown volumes of the EETS, with the symbol of Alfred's jewel embossed on the front cover.
Anyone who reads Old and Middle English literary texts will be familiar with the mid-brown volumes of the EETS, with the symbol of Alfred's jewel embossed on the front cover.
Most of the works attributed to King Alfred or to Aelfric, along with some of those by bishop Wulfstan, are to be found within the Society's three series
Anyone who reads Old and Middle English literary texts will be familiar with the mid-brown volumes of the EETS, with the symbol of Alfred's jewel embossed on the front cover.
Most of the works attributed to King Alfred or to Aelfric, along with some of those by bishop Wulfstan and much anonymous prose and verse from the pre-Conquest period, are to be found within the Society's three series; all of the surviving medieval drama, most of the Middle English romances, much religious and secular prose and verse including the English works of John Gower.
Anyone who reads Old and Middle English literary texts will be familiar with the mid-brown volumes of the EETS, with the symbol of Alfred's jewel embossed on the front cover. Most of the works attributed to King Alfred or to Aelfric, along with some of those by bishop Wulfstan and much anonymous prose and verse from the pre-Conquest period, are to be found within the Society's three series; all of the surviving medieval drama, most of the Middle English romances, much religious and secular prose and verse including the English works of John Gower.
Anyone who reads Old and Middle English literary texts will be familiar with the mid-brown volumes of the EETS, with the symbol of Alfred's jewel embossed on the front cover. Most of the works attributed to King Alfred or to Aelfric, along with some of those by bishop Wulfstan and much anonymous prose and verse from the pre-Conquest period, are to be found within the Society's three series; all of the surviving medieval drama, most of the Middle English romances, much religious and secular prose and verse including the English works of John Gower.
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